Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL:Police. Google. com(opens in a new window)
_ gac _
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
_ _ utma
ID used to identify users and sessions
2 years after last activity
_ _ utmt
Used to monitor number of Google Analytics server requests
10 minutes
_ _ utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing _ _ utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
_ _ utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
_ _ utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
_ _ utmv
Contains custom information set by the web developed via the _ setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_ _ utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ ga
ID used to identify users
2 years
_ gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ ga _
ID used to identify users
2 years
_ gid
ID used to identify users for 24 hours after last activity
24 hours
_ gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
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